Jeff Finnerty
About Jeff Finnerty
Jeff Finnerty serves as the Chief Marketing Officer at Ayr Wellness Inc., bringing over 20 years of experience in marketing and sales leadership across various industries, including significant roles at The Coca-Cola Company and Firehouse Subs.
Current Role at AYR Wellness
Jeff Finnerty serves as the Chief Marketing Officer at AYR Wellness Inc., a position he has held since 2022. In this role, he is responsible for overseeing the marketing strategies and initiatives of the company. His leadership aims to enhance brand visibility and drive growth within the cannabis industry. Finnerty's experience in marketing and sales contributes to his effectiveness in this position.
Previous Experience at AYR Wellness
Prior to his current role, Jeff Finnerty worked at AYR Wellness Inc. as the Vice President and Head of Marketing from 2021 to 2022. He also held the position of Senior Vice President and Head of Marketing for a brief period in 2022. His tenure at AYR Wellness has been marked by his focus on developing marketing strategies that resonate with consumers and support the company's objectives.
Career at The Coca-Cola Company
Jeff Finnerty has extensive experience at The Coca-Cola Company, where he worked in various roles from 1998 to 2014. His positions included Territory Sales Manager, Business Development Manager, Foodservice Market Leader, and Sr. National Sales Executive. He spent a total of over 10 years at Coca-Cola, developing skills in sales and marketing that have shaped his career.
Experience in the Restaurant Industry
Finnerty has significant experience in the restaurant sector, having served as Vice President of Marketing at Firehouse Subs from 2016 to 2019. He also held the position of Franchise Group President at Firehouse Subs from 2014 to 2019. His roles involved strategic marketing and operational leadership, contributing to brand development and franchise growth.
Educational Background
Jeff Finnerty studied at Vanderbilt University, where he earned a Bachelor of Arts in Economics from 1994 to 1998. His educational background has provided him with a strong foundation in economic principles, which he has applied throughout his career in various marketing and sales roles.