Spencer Knowles
About Spencer Knowles
Spencer Knowles serves as the Vice President of National Wholesale at Ayr Wellness Inc., where he utilizes his diverse expertise in sales, operations, and relationship building to drive performance. He has extensive experience in the wine and cannabis industries, having held various leadership roles at Horizon Beverage and Sira Naturals.
Work at AYR Wellness
Spencer Knowles serves as the Vice President of National Wholesale at Ayr Wellness Inc. since 2021. In this role, he utilizes his extensive experience in sales and business development to drive the company's wholesale strategy. His focus is on building strong relationships with retailers and distributors in the cannabis industry, ensuring effective brand positioning and product development.
Previous Experience in Sales and Management
Prior to his current position, Spencer Knowles held various leadership roles in the beverage and cannabis sectors. He worked at Sira Naturals as Vice President of Sales & Business Development from 2018 to 2021, where he contributed to the company's growth in the cannabis market. His earlier experience includes roles at Horizon Beverage, where he managed sales for the Constellation Division and Wine Marketing Division, overseeing high-tier wine producers.
Education and Expertise
Spencer Knowles earned a Bachelor of Arts degree in History and Political Science from Norwich University, completing his studies from 2001 to 2006. His educational background complements his professional expertise, which encompasses strategic planning, sales operations, and analytical skills. He has developed a strong competency in relationship building and team culture, emphasizing empowerment and accountability.
Background in the Wine Industry
Spencer Knowles has a significant background in the wine industry, having worked at Horizon Beverage in various capacities. His roles included Wine Marketing Specialist, Sales Manager for the Wine Marketing Division, and Assistant Vice President of Wine. He managed a portfolio that included prestigious wine brands, enhancing his knowledge and skills in wine sales and marketing.
Experience in Project Management
Before transitioning to the beverage and cannabis industries, Spencer Knowles worked as a Maritime Project Manager at the Massachusetts Port Authority from 2015 to 2016. This role involved overseeing projects related to maritime operations, contributing to his diverse skill set in management and operations.