Tenisha Victor
About Tenisha Victor
Tenisha Victor serves as the Vice President of New & Expanding Markets at Ayr Wellness Inc., where she has worked since 2020. With a background in operations and project management, she has significantly contributed to the cannabis industry through revenue generation, regulatory compliance, and educational initiatives.
Work at AYR Wellness
Tenisha Victor serves as the Vice President of New & Expanding Markets at Ayr Wellness Inc. since 2020. In this role, she focuses on the development and expansion of the company's market presence in the cannabis industry. Her leadership has been instrumental in overseeing significant operational changes and market strategies that align with the company's growth objectives.
Previous Experience at iAnthus
Prior to her current position, Tenisha Victor worked at iAnthus as the Director of Operations for the CBD Division from 2019 to 2020. During her tenure, she was responsible for driving operational efficiency and revenue growth, contributing to $40 million in top-line revenue across the Mid-Atlantic region in just one year. She also held the role of Project Manager at iAnthus from 2013 to 2019, where she managed various projects within the organization.
Education and Expertise
Tenisha Victor holds a Bachelor's degree in Business Administration and Management from Rutgers University, which she achieved in 2015. She also earned an Associate's degree in Fashion Merchandising from Brookdale Community College in 2013. Her educational background supports her expertise in compliance, regulatory affairs, and business strategy within the cannabis sector.
Achievements in Cannabis Industry
In her career, Tenisha Victor has overseen the conversion of three dispensaries from medical to adult use, which involved managing municipal meetings, local RFP processes, and regulatory inspections. She has also founded six new retail stores and integrated ten external stores into her organization. Additionally, she led the launch of an IRB-approved cannabis clinical research study with an accredited university, involving over 200 patient participants.
Leadership and Advocacy
Tenisha Victor is recognized as a subject matter expert in compliance, regulatory, and government affairs at both national and statewide levels. She has participated in panels for organizations such as the Ohio Bar Association and Pennsylvania Bar Association. Victor champions educational and advocacy events aimed at providing science-based information to various stakeholders, including consumers and investors, and consults on cannabis and hemp policies.