Ian Whiting

Ian Whiting

Chief Revenue Officer (CRO) @ Azul

About Ian Whiting

Ian Whiting serves as the Chief Revenue Officer at Azul, a position he has held since 2021. With extensive experience in sales and operations across various technology companies, he has a strong background in driving growth through diverse market strategies.

Work at Azul

Ian Whiting has served as the Chief Revenue Officer (CRO) at Azul since 2021. In this role, he is responsible for driving revenue growth and overseeing the company's sales strategies. His tenure at Azul has lasted for three years, during which he has focused on enhancing the company's market presence in Sunnyvale, California.

Previous Positions

Before joining Azul, Ian Whiting held several significant roles in various companies. He was the President of Global Field Operations at Silver Peak from 2019 to 2021. Prior to that, he served as Chief Commercial Officer at Ruckus Wireless from 2015 to 2017, and at ARRIS for a brief period in 2018. His career also includes positions at Compaq Computer Corporation, Riverbed Technology, and Brocade, showcasing a diverse background in sales and operations.

Education and Expertise

Ian Whiting studied at Swansea University, where he earned a BA Honors in French and German from 1982 to 1986. He furthered his education at Cranfield School of Management, obtaining a Master's Degree in European Business Management in 1987. He possesses expertise in leveraging SaaS, Cloud, and on-premises deployment models to drive growth in software and hardware market segments.

Leadership and Team Development

Ian Whiting is known for his ability to attract, develop, and retain top talent within organizations. He emphasizes building a strong team-oriented culture that fosters success. His leadership style focuses on operationalizing business plans and executing strategies that align with company goals, contributing to a winning organizational environment.

Sales and Marketing Experience

Ian Whiting has a broad range of experience in sales and marketing, having held various roles throughout his career. His expertise includes direct sales, channel partnerships, ISV, and OEM models. He has a proven track record of delivering results that meet or exceed company objectives, demonstrating his capability in operationalizing business strategies effectively.

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