Jaslyn Quek 郭芳伶
About Jaslyn Quek 郭芳伶
Jaslyn Quek is the Lead Enterprise Java Customer Development at Azul, where she has demonstrated significant success in pipeline growth and customer engagement strategies. Her previous experience includes roles at Singapore Airlines, Twilio, and AWS, alongside a solid educational background from Singapore Management University and Ngee Ann Polytechnic.
Current Role at Azul
Jaslyn Quek serves as the Lead Enterprise Java Customer Development at Azul since 2023. In this role, she focuses on enterprise customer development, utilizing a variety of tools and skills to enhance customer engagement. Her responsibilities include implementing outbound strategies and managing customer relationships effectively. Jaslyn has demonstrated significant success in her position, achieving notable pipeline value increases and developing structured processes for operations in the APAC region.
Previous Experience
Prior to her current role, Jaslyn held various positions that contributed to her professional development. She worked at Singapore Airlines as Cabin Crew from 2014 to 2017, and later joined Twilio as a Sales Development Representative from 2021 to 2023. Additionally, she interned at Amazon Web Services (AWS) in 2020 and worked as an Accounts Assistant at STPI Creative Workshop & Gallery from 2013 to 2014. Her early career included a role as a Student Brand Manager for Red Bull from 2012 to 2013.
Education and Qualifications
Jaslyn Quek completed her Bachelor's degree at Singapore Management University, specifically at the Lee Kong Chian School of Business, from 2017 to 2021. Prior to that, she earned a Diploma in Arts Business Management with a focus on Visual Arts from Ngee Ann Polytechnic, studying from 2011 to 2014. Her educational background has provided her with a solid foundation in business management and the arts.
Achievements in Sales Development
During her tenure at Azul, Jaslyn achieved a 597% increase in pipeline value, adding $881k in the first quarter. In October 2023, she surpassed her pipeline value target by achieving 181%, amounting to $1.7 million. She has been recognized as the Global LDR Top Performer for four consecutive months and won the Global LDR Contest for three consecutive months in 2023. Her innovative use of tools such as LinkedIn Voice messages and Drift video has significantly enhanced customer engagement.
Pioneering Initiatives in APAC
Jaslyn has pioneered efforts to break into new countries and accounts within the APAC region, covering ASEAN, North Asia, and ANZ. She developed a structured process for APAC LDR operations, focusing on qualification and meeting setting. Her strategic approach has contributed to the overall success of customer development initiatives in the region.