Jessica Poppelreiter
About Jessica Poppelreiter
Jessica Poppelreiter is a Field Marketing Director with extensive experience in experiential marketing and strategic planning. She has held various marketing roles across multiple industries, including technology and non-profit organizations, and currently works at Azul in the San Francisco Bay Area.
Current Role at Azul
Jessica Poppelreiter serves as the Field Marketing Director at Azul, a position she has held since 2022. In this role, she is responsible for leading field marketing initiatives and strategies within the San Francisco Bay Area. Her focus includes enhancing brand awareness and driving customer engagement through targeted marketing campaigns.
Previous Experience in Marketing
Jessica has held several significant marketing positions prior to her current role. She worked at WideOrbit as Senior Manager of Experiential Marketing Programs from 2016 to 2017. Following that, she served as Senior Marketing Programs Manager at Marin Software from 2017 to 2019. She also held the position of Senior Field Marketing Manager at Demandbase from 2019 to 2020, and Global Director of Field Marketing at Sendbird from 2020 to 2022.
Educational Background
Jessica Poppelreiter studied at California Polytechnic State University-San Luis Obispo, where she earned a Bachelor of Science degree in Business/Marketing and Psychology. Her education spanned from 2005 to 2008, providing her with a solid foundation in both marketing principles and psychological insights.
Skills and Specializations
Jessica specializes in experiential marketing, strategic planning, and budgeting. She possesses skills in creative content development and website creation. Additionally, she has expertise in mediation and conflict resolution, which enhances her ability to manage cross-functional projects and conduct market research effectively.
Diverse Industry Experience
Throughout her career, Jessica has gained experience across a range of industries, including technology, B2B, eCommerce/retail, food and beverage, and non-profit organizations. This diverse background enables her to adapt marketing strategies to various market needs and consumer behaviors.