Stephen Debruyn
About Stephen Debruyn
Stephen Debruyn is the Senior Director of Marketing at Azul Systems, where he has worked since 2016. He has extensive experience in marketing leadership roles at various companies, including Accellion and Cision, and holds an MBA in Marketing from Plymouth State University.
Current Role at Azul
Stephen Debruyn serves as the Senior Director of Marketing at Azul Systems, a position he has held since 2016. In this role, he is responsible for overseeing the marketing strategy and execution, focusing on demand generation and digital marketing initiatives. He manages a network of marketing contractors and experts specializing in digital and web design, creative services, SEO, and PPC. His leadership has contributed to the establishment of a multi-channel demand generation platform that has generated 60% of new sales opportunities for the sales organization.
Previous Experience in Marketing
Before joining Azul, Stephen Debruyn held several significant marketing roles. He worked at Accellion as the Senior Director of Demand Generation and Digital Marketing from 2014 to 2016. Prior to that, he served as Vice President of Marketing at Clarity Consultants from 2011 to 2013. His earlier experience includes a seven-year tenure as Vice President of Marketing at Cision from 2002 to 2009. These roles provided him with extensive experience in demand generation and digital marketing strategies.
Education and Qualifications
Stephen Debruyn studied at Plymouth State University, where he focused on Marketing and earned his MBA. His educational background has equipped him with the knowledge and skills necessary to excel in various marketing roles throughout his career. This academic foundation supports his strategic approach to marketing and demand generation.
Marketing Technology Expertise
At Azul, Stephen Debruyn has built and managed the marketing technology stack, implementing tools such as HubSpot, Marketo, and Salesforce (SFDC). He also implemented an online content management tool, Uberflip, to enhance content delivery and engagement. His expertise in marketing technology enables him to streamline marketing processes and improve overall efficiency.
Current Initiatives at Azul
Stephen Debruyn is currently establishing an Account-based Marketing program at Azul, collaborating closely with the sales organization. This initiative aims to align marketing efforts with sales strategies to enhance customer engagement and drive revenue growth. His focus on integrating marketing and sales efforts reflects a strategic approach to achieving business objectives.