Kevin Marks
About Kevin Marks
Kevin Marks is a Senior Marketing Manager specializing in Digital Channels and Campaigns at Azzur Group, where he has worked since 2021. He has extensive experience in marketing across various companies, including roles at IBM, SAP Concur, and The Adecco Group.
Work at Azzur Group
Kevin Marks serves as the Senior Marketing Manager for Digital Channels and Campaigns at Azzur Group since 2021. In this role, he has implemented a new marketing strategy that includes a detailed execution plan with success metrics such as revenue pipeline and other key performance indicators (KPIs). He manages the production of content aimed at building a comprehensive marketing journey tailored to priority buyer personas. Additionally, he collaborates with Sales, Operations, and executive leadership to ensure alignment between marketing strategies and the buyer journey, as well as the strategic business objectives of Azzur Group.
Previous Experience in Marketing
Prior to his current position, Kevin Marks held various marketing roles across several organizations. He worked as a Marketing Consultant at AVMBioMed for five months in 2017. From 2019 to 2020, he served as the Senior Manager of Public Sector Field Marketing at SAP Concur for one year. His experience also includes a four-year tenure as a Marketing Contractor at The Adecco Group from 2012 to 2016, and a two-year role as Campaign Manager for US State and Local Government at IBM from 2017 to 2019. Additionally, he worked as a Sector Marketing Specialist at Insight for nine years, from 2003 to 2012.
Education and Expertise
Kevin Marks earned a Bachelor of Science degree in Marketing from Penn State University, where he studied from 1997 to 2001. His educational background provides a foundation for his extensive experience in various marketing roles. He has developed expertise in digital marketing, campaign management, and strategic marketing planning, with a focus on improving conversion rates through automation and design principles.
Marketing Achievements
Throughout his career, Kevin Marks has achieved notable results in marketing performance. He has improved conversion rates for online and email marketing programs by applying conversion-driven design principles and utilizing automation for lead nurturing. His strategic initiatives at Azzur Group and previous organizations have contributed to enhanced marketing effectiveness and alignment with business objectives.