James Hume
About James Hume
James Hume serves as the Head of Business Development for EMEA and APAC at B2C2, where he focuses on expanding the company's client base and market share. He has a background in institutional sales and has held various roles in the cryptocurrency sector, including positions at Huobi Global and BeQuant.
Work at B2C2
James Hume currently serves as the Head of Business Development for EMEA and APAC at B2C2, a role he has held since 2023. In this position, he is responsible for developing and executing strategies aimed at expanding the company's client base, increasing revenue, and enhancing market share across the EMEA and APAC regions. His work involves engaging with a diverse range of clients, including banks, asset managers, proprietary trading firms, and other financial institutions, to provide over-the-counter (OTC) liquidity in various financial products.
Previous Experience in Institutional Sales
Before joining B2C2, James Hume had a significant tenure at Huobi Global, where he held multiple roles. He served as the Senior Institutional Sales Manager for the EMEA and AMER regions from 2019 to 2021, and later as the Global Head of Sales from 2021 to 2023. During his time at Huobi, he led a team of institutional sales managers, focusing on expanding the company's global presence and generating new business opportunities. Prior to his time at Huobi, he worked as a Sales Trader at BeQuant from 2018 to 2019.
Education and Expertise
James Hume studied Business and Management at the University of Portsmouth, where he graduated with First Class Honours. He also completed his A Levels in Business and Maths at Reigate College. Additionally, he attended Glyn Technology, furthering his educational background. His academic qualifications complement his extensive experience in business development and sales within the cryptocurrency and financial services sectors.
Client Engagement and Services Offered
In his current role, James Hume works with a wide variety of clients, including banks, asset managers, proprietary trading firms, OTC desks, payment service providers, miners, retail brokers, exchanges, family offices, hedge funds, and foundations. He provides OTC liquidity in several areas, including spot cryptocurrency, foreign exchange (FX), contracts for difference (CFDs), lending/borrowing, and options. His expertise in these areas allows him to cater to the diverse needs of his clients.