Aj Wilcox
About Aj Wilcox
Aj Wilcox is the Founder and CEO of B2Linked, a LinkedIn advertising agency based in Lehi, Utah, where he has worked since 2014. He offers LinkedIn Ads courses, consulting services, and hosts The LinkedIn Ads Show podcast, while advocating for effective LinkedIn advertising strategies.
Work at B2Linked | LinkedIn Ads Performance Agency
Aj Wilcox is the Founder and CEO of B2Linked, a LinkedIn advertising agency established in 2014. Based in Lehi, Utah, B2Linked specializes in managing LinkedIn Ads for businesses. The agency offers a range of services, including LinkedIn Ads account management, consulting, and training. Wilcox has developed proprietary tools for managing LinkedIn Ads at scale and has managed over $150 million in ad spend, including accounts for five of LinkedIn's top ten spenders. He also offers LinkedIn Ads courses and a Thought Leadership Video Coach service to assist clients in creating effective video ads.
Podcast Host and Thought Leader
Since 2020, Aj Wilcox has hosted The LinkedIn Ads Show podcast, where he shares insights and strategies related to LinkedIn advertising. He has been featured as a guest on over 200 podcasts, including notable shows like Entrepreneur on Fire and Social Media Marketing Podcast. His extensive experience in the field allows him to provide valuable content to audiences interested in optimizing their LinkedIn advertising efforts.
Education and Expertise
Aj Wilcox studied at Brigham Young University, where he earned a Bachelor of Science degree in Marketing/Marketing Management from 2005 to 2008. His educational background laid the foundation for his career in digital marketing. He has since become a certified LinkedIn Marketing Partner and has developed five core principles aimed at maximizing return on LinkedIn Ads investments. Wilcox advocates for the effectiveness of LinkedIn Ads, particularly for B2B products with deal sizes over $10,000, white-collar recruiting, and higher education.
Background and Previous Experience
Before founding B2Linked, Aj Wilcox held various marketing roles. He worked as a Marketing Manager at Big Fish Automation from 2010 to 2012 and as an Online Marketing Manager at Domo, Inc. from 2012 to 2014. He also served as the Director of Internet Marketing at Five Star Franchising for a brief period in 2012. Additionally, he worked as an Internet Marketing Account Manager at Sebo Marketing and as a 2nd Level Technical Support Trainer and Analyst at Brigham Young University. His diverse experience has contributed to his expertise in digital marketing and LinkedIn advertising.
Speaking Engagements and Community Involvement
Aj Wilcox has presented on over 100 stages, including major conventions such as Social Media Marketing World, Inbound, and Search Marketing Expo. He offers speaking engagements focused on LinkedIn advertising strategies. Wilcox is also actively involved in the Utah Digital Marketing Collective as a board member since 2013, contributing to the local marketing community. He provides a LinkedIn Ads Fanatics community for ongoing learning and support, fostering a network for professionals interested in LinkedIn advertising.