Abby Horgan
About Abby Horgan
Abby Horgan is a professional specializing in category management and innovation, currently working at Bacardi in Rotterdam. She has a diverse background in marketing, project management, and hospitality, with experience at notable organizations such as The HEINEKEN Company and Rotterdam School of Management, Erasmus University.
Work at Bacardi
Abby Horgan currently holds a position in Category Management at Bacardi. Her role involves overseeing category strategies and initiatives within the company. This position allows her to leverage her expertise in innovation and branding, focusing on enhancing Bacardi's market presence.
Education and Expertise
Abby Horgan has a strong academic background in business and hospitality management. She earned a Bachelor of Business Administration in Hospitality Management from Hotelschool The Hague and a Master of Science in Management of Innovation from RSM Erasmus University. Additionally, she completed a Premasters Certificate in Business Administration at Hotelschool The Hague. Her education equips her with knowledge in new business development, innovation, and consumer-focused strategies within the FMCG industry.
Background
Abby Horgan has diverse work experience across various sectors, including hospitality, marketing, and education. She started her career as a Sailing Instructor at the Royal Cork Yacht Club and later worked in multiple roles in hospitality, including positions at Four Seasons Hotels and W Bali - Seminyak. Her transition into marketing included roles at PYKE Seltzer and The HEINEKEN Company, where she focused on category development and innovation.
Achievements
During her career, Abby Horgan has been involved in significant projects, including the 2023 Join-Business-Planning event, where she coordinated efforts across various teams. She developed a self-updating deck that provides critical insights from Benelux on-trade data, utilizing information from Nielsen and Sligro Insights. This initiative is shared monthly across teams, demonstrating her commitment to data-driven decision-making in category management.
Professional Experience
Abby Horgan has held various positions that highlight her skills in category management and marketing. She served as a Marketing Manager and Copywriter at PYKE Seltzer and worked at The HEINEKEN Company in Global Category Development & Innovation. Additionally, she has experience as a Teaching Assistant and Innovation Coach at Rotterdam School of Management, Erasmus University, where she supports students in their academic pursuits.