Alfonso Garrido Pascual

Alfonso Garrido Pascual

Business Manager @ Bacardi

About Alfonso Garrido Pascual

Alfonso Garrido Pascual is a Business Manager with a background in electrical installations and extensive experience in sales and account management, particularly in the Horeca sector. He has studied at various institutions, including EAE Business School, and has worked for notable companies such as Red Bull and Bacardi.

Current Role at Bacardi

Alfonso Garrido Pascual currently serves as a Business Manager at Bacardi. He has been in this role since 2022. His responsibilities include overseeing business operations and managing key accounts within the company. His extensive background in sales and account management supports his role in driving business strategies and objectives.

Education and Expertise

Alfonso Garrido Pascual has a diverse educational background. He studied Instalaciones eléctricas y automáticas at RAMON BERENGUER IV in Cambrils, earning the Auxiliar tecnico electricista qualification from 1995 to 1998. He later pursued a Master’s degree in Commercial and Sales Management at EAE Business School from 2021 to 2022, where he also completed a specialization in Project Management. Additionally, he studied Community Management at Motivaccio in 2022 and English at Escuela Oficial de Idiomas Tarragona from 2022 to 2023.

Professional Background

Alfonso Garrido Pascual has a robust professional history in sales and account management. He worked at Würth España S.A. as an Ejecutivo de ventas from 2002 to 2018, accumulating 16 years of experience. He then joined Red Bull as a Musketeer, where he managed key Horeca accounts in Barcelona from 2018 to 2022. During his tenure at Red Bull, he achieved annual objectives and collaborated with retail teams, especially during the pandemic. He also briefly served as a Community Manager at Mister Rombo in 2022.

Achievements in Sales Management

During his time at Red Bull, Alfonso Garrido Pascual successfully managed key Horeca accounts in Barcelona. He focused on achieving annual sales objectives and worked closely with retail teams to navigate challenges posed by the pandemic. His experience in sales management is further enhanced by his training in Personal Branding and Community Management, reflecting his commitment to professional development in these areas.

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