Gina Capaz
About Gina Capaz
Gina Capaz serves as the Global VP of Consumer and Commercial Insight, bringing extensive experience from previous roles in leading companies such as Moet & Hennessy and Bacardi. She holds a Bachelor's degree in Psychology from the University of Connecticut, where she studied from 1982 to 1987.
Work at Bacardi
Gina Capaz has held multiple roles at Bacardi, including her current position as Global Director of Consumer & Market Insight since 2010. She previously served as Senior Vice President of Business Analytics & Consumer Insight at Bacardi USA from 2007 to 2010. Her early involvement with Bacardi dates back to 1970, although the duration of that role is not specified. Throughout her time at Bacardi, she has focused on consumer insights and market analysis.
Experience at Moet & Hennessy
Before her tenure at Bacardi, Gina Capaz worked at Moet & Hennessy as Vice President of Consumer Insight from 2000 to 2006. In this role, she was responsible for understanding consumer behavior and preferences, contributing to the company's strategic decision-making processes.
Career at Diageo
Gina Capaz served as Vice President of Consumer Insight at Diageo from 1998 to 2000. In this position, she focused on gathering and analyzing consumer data to inform marketing strategies and product development within the company.
Education and Expertise
Gina Capaz studied at The University of Connecticut, where she earned a Bachelor of Arts degree in Psychology from 1982 to 1987. Her educational background in psychology provides a foundation for her expertise in consumer insights and market analysis, allowing her to understand consumer behavior effectively.