Gordon Richards
About Gordon Richards
Gordon Richards is the Head of Route to Market and E-Commerce at Bacardi and co-founder of The Magi Group Starchitecture. He has extensive experience in the FMCG sector, particularly with British American Tobacco and Anheuser-Busch InBev, and demonstrates a strong focus on team development and operational efficiency.
Current Role at Bacardi
Gordon Richards serves as the Head of Route to Market and E-Commerce at Bacardi. He has been in this role since 2021, operating from the Johannesburg Metropolitan Area. In this position, he focuses on optimizing the company's route to market strategies and enhancing its e-commerce capabilities.
Previous Experience at British American Tobacco
Richards has held multiple roles at British American Tobacco over the years. His positions included Consumer Relations from 2000 to 2002, Regional Trade Marketing and Distribution Manager from 2006 to 2008, On Trade Regional Manager from 2008 to 2009, Retail Relationship Manager from 2009 to 2010, and Strategy and Operations from 2003 to 2004. His extensive tenure at the company reflects a deep understanding of the tobacco industry and its market dynamics.
Leadership at Edward Snell & Co Ltd
From 2018 to 2020, Gordon Richards worked as the Head of On Trade at Edward Snell & Co Ltd. In this role, he was responsible for managing on-trade sales strategies and operations, contributing to the company's growth in the competitive beverage sector.
Co-Founder and Director at The Magi Group Starchitecture
Richards co-founded The Magi Group Starchitecture, an architecture and property development business, in 2020. His role as Co-Founder and Director highlights his entrepreneurial skills and ability to diversify his professional portfolio beyond the fast-moving consumer goods (FMCG) sector.
Expertise in Team Development and Business Operations
Gordon Richards demonstrates expertise in value chain development and optimization. He emphasizes enhancing efficiency and effectiveness in business operations. His passion for coaching and growing teams fosters a results-driven culture that prioritizes strategic leadership and team development.