Ahmed Metwaly
About Ahmed Metwaly
Ahmed Metwaly is a Senior Marketing Data Analyst at Backbase, where he has worked since 2024. He has a diverse background in data analytics, marketing, and education, with previous roles at various institutions and companies, including the University of Groningen and Valeo.
Work at Backbase
Ahmed Metwaly currently serves as a Senior Marketing Data Analyst at Backbase, a position he has held since 2024. Prior to this role, he worked as a Marketing Data Analyst at the same company from 2022 to 2024. His responsibilities include analyzing marketing data to inform strategic decisions and optimize marketing campaigns. His experience at Backbase has contributed to his expertise in data analytics within the marketing sector.
Education and Expertise
Ahmed Metwaly has a diverse educational background. He earned a Master's degree from the University of Groningen in 2022, following participation in an Erasmus exchange program that enhanced his academic and cultural perspectives. He also holds a Master's degree in Entrepreneurship and Innovation from Università degli Studi di Padova, completed in 2022. His undergraduate education includes a Bachelor's degree in Management of Information Technology from Nile University, where he received the Nile University Excellence Scholarship. Additionally, he studied medicine at Tanta University, obtaining a Bachelor of Medicine in 2016.
Background
Ahmed Metwaly transitioned from a career in medicine to data analytics, motivated by a passion for observing patterns and drawing conclusions. His early career included roles such as an Information Systems trainee at Valeo and a Marketing Analyst intern at Nile University. He also gained teaching experience as a Teaching Assistant for qualitative research methods and Mathematics at the University of Groningen and Nile University, respectively. His background reflects a blend of technical and analytical skills.
Professional Experience
Ahmed Metwaly has accumulated significant professional experience in various roles. He worked as a Freelancer translator on oDesk in 2016 and served as a Student Assistant for the Brightspace Project at the University of Groningen in 2022. His internships and assistantships have provided him with practical skills in marketing analysis, teaching, and information systems, contributing to his current role in marketing data analysis.
Achievements
Ahmed Metwaly's academic and professional journey includes notable achievements such as receiving the Nile University Excellence Scholarship, which facilitated his transition from medicine to Management of Information Technology. His participation in an Erasmus exchange program at the University of Groningen broadened his academic and cultural perspectives, enhancing his educational experience.