Anna Aleshina
About Anna Aleshina
Anna Aleshina is a Business Development Team Lead at Backbase, where she has worked since 2022. She has a diverse background in business development and marketing, with previous roles at companies such as Relay42, Elsevier, and Omron Healthcare EMEA.
Current Role at Backbase
Anna Aleshina serves as the Business Development Team Lead at Backbase, a position she has held since 2022. In this role, she manages a team of seven Business Development Managers and leads business development efforts across various regions, including Northern Europe, IBERIA, UK&I, DACH, and Benelux. Her focus is on creating seamless and frictionless customer journeys in the banking sector, emphasizing the transformation of traditional banking systems into digital-first platforms.
Previous Experience in Business Development
Before her current role at Backbase, Anna Aleshina worked at Relay42 as a Business Development Representative from 2020 to 2021. She also held the position of Sales Development Representative at Relay42 from 2019 to 2020. Her experience in business development has equipped her with skills in customer engagement and market expansion, contributing to her effectiveness in her current leadership role.
Internship and Early Career Experience
Anna Aleshina gained valuable experience through various internships early in her career. She worked as a Customer Marketing Intern at Elsevier in 2017 for 11 months and as a Product Marketing Intern at Omron Healthcare EMEA for the same duration. Additionally, she served as a Marketing Communication Intern at Omron Europe in 2015. These roles provided her with insights into marketing strategies and customer relations.
Educational Background
Anna Aleshina holds a Master's degree in International Management from Tilburg University, where she studied from 2017 to 2019. Prior to that, she earned a Bachelor's degree in International Business from Avans Hogeschool Breda, studying from 2013 to 2017. She also studied International Business at National Taipei College of Business for 11 months in 2016. Her educational background supports her expertise in business development and management.
Early Work Experience
In her early career, Anna Aleshina worked as a Freelance Translator at Ofcourz from 2014 to 2015 in The Netherlands. She also held a position as a Sales Assistant at Bosco Di Ciliegi in Moscow in 2012. These roles contributed to her foundational skills in communication and customer service.