Anna Smith
About Anna Smith
Anna Smith serves as the Senior Field Marketing Manager at Backbase, where she has worked since 2021. With a background in technology and digital marketing, she has held various marketing roles across multiple industries, showcasing her skills in design, leadership, and project management.
Work at Backbase
Anna Smith has been serving as the Senior Field Marketing Manager at Backbase since 2021. In this role, she is responsible for leading marketing initiatives and strategies within the organization. Prior to her current position, she worked as the Field Marketing Manager for North America at Backbase from 2019 to 2021. Her experience at Backbase spans over three years, during which she has contributed to the company's marketing efforts in Boise, Idaho.
Previous Experience in Marketing
Before joining Backbase, Anna Smith held the position of Regional Marketing Manager at New American Funding from 2017 to 2019. In this role, she managed marketing strategies across Washington and Oregon. Additionally, she worked as a Marketing Specialist at New American Funding from 2014 to 2017, focusing on marketing initiatives in the Irvine North Branch, California. Her diverse marketing experience includes roles in various companies, enhancing her expertise in the field.
Background in Design and Management
Anna Smith began her career in the creative sector as a Graphic Designer and Office Manager at Instant Imprints OC from 2013 to 2014. She also co-owned Damsel from 2012 to 2015, where she gained experience in entrepreneurship. Earlier in her career, she worked as a Manager, Bartender, and Server at Slater's 50/50 from 2010 to 2013. These roles provided her with a strong foundation in management and customer service.
Education and Expertise
Anna Smith earned a Bachelor of Science degree in Interior Design from The Art Institute of California-Orange County, completing her studies from 2010 to 2013. Her educational background complements her professional skills in design, intercommunication, leadership, project management, and strategy. This combination of education and experience has equipped her with a comprehensive skill set applicable across various industries.
Experience in Event Marketing
Anna Smith worked as an Event Marketing Manager at Monster Energy from 2010 to 2014. In this role, she was involved in planning and executing marketing events, contributing to brand visibility and engagement. Her experience in event marketing has enhanced her ability to manage projects and collaborate across different teams and cultures.