Denise Farrell
About Denise Farrell
Denise Farrell is a Senior Business Analyst currently employed at Backbase since 2022. She has extensive experience in the banking sector, having worked at Frost Bank for over a decade in various roles, including Assistant Vice President and Product Manager.
Work at Backbase
Denise Farrell has been employed at Backbase as a Senior Business Analyst since 2022. In this role, she focuses on enhancing business processes and improving customer experiences through digital banking solutions. Her expertise contributes to the development and implementation of strategies that align with the company's objectives.
Career at Frost Bank
Denise Farrell has an extensive career at Frost Bank, where she held multiple roles over an 11-year period. She started as a Customer Service Representative in 2002 and progressed to Customer Service Supervisor in 2003. From 2015 to 2018, she served as a Product Owner, followed by her position as Senior Product Owner from 2016 to 2020. She then advanced to Assistant Vice President, Product Manager from 2020 to 2022, before transitioning to her current role at Backbase.
Education and Expertise
Denise Farrell studied at Idaho State University from 1993 to 1998, earning a degree in Philosophy. She furthered her education at Dakota State University from 2017 to 2019. Her academic background supports her analytical skills and critical thinking, which are essential in her roles in business analysis and product management.
Professional Development
Throughout her career, Denise Farrell has developed a strong foundation in business analysis and product management. Her experience at Frost Bank involved various responsibilities that enhanced her expertise in digital banking and customer service. This professional development has equipped her with the skills necessary to excel in her current position at Backbase.