Erica Cuna
About Erica Cuna
Erica Cuna is a Senior Campaign Manager currently working at Backbase in South Africa. She has a diverse background in marketing, having held various roles at notable companies such as FTI Consulting, Temenos, and Thomson Reuters, and has earned multiple degrees in marketing and management.
Work at Backbase
Erica Cuna currently holds the position of Senior Campaign Manager at Backbase. She has been with the company since 2024, contributing to marketing strategies and campaign management in South Africa. Her role involves overseeing various marketing initiatives and ensuring alignment with the company's objectives.
Previous Experience in Marketing
Before joining Backbase, Erica worked at FTI Consulting as a Marketing Manager for South Africa from 2022 to 2024. She also served as a Senior Marketing Executive at Temenos from 2021 to 2022 and held multiple roles at Thomson Reuters, including Marketing Specialist and Marketing Graduate from 2015 to 2018. Her diverse experience spans various marketing functions across different regions.
Education and Expertise
Erica Cuna has a strong educational background in marketing. She earned a Bachelor of Commerce (BCom) from the University of Pretoria and a Master’s in Strategic Marketing from the University of Witwatersrand. Additionally, she completed a Digital Marketing Online Shortcourse at the University of Cape Town in 2023 and studied Management Essentials at Harvard Business School Online in 2021.
Achievements in Marketing
During her career, Erica contributed to the recognition of the Middle East and Africa marketing and sales teams as the best-performing global team in 2019 and 2020. She has also been involved in Corporate Social Responsibility initiatives at FTI Consulting, demonstrating her commitment to social impact within the marketing sector.
Diversity and Inclusion Initiatives
Erica is a member of the Diversity, Inclusion and Belonging team at FTI Consulting. Her involvement in this team reflects her dedication to promoting a diverse and inclusive workplace culture, which is essential in the modern corporate environment.