Frances Gordon
About Frances Gordon
Frances Gordon is a Principal UX Writer currently working at Backbase in London, England. She has extensive experience in content strategy and communication, having held various roles in notable companies and institutions over the past few decades.
Work at Backbase
Frances Gordon serves as the Principal UX Writer at Backbase, a position she has held since 2022. In this role, she focuses on creating user-centered content that enhances the overall user experience. Her work involves collaborating with design and development teams to ensure that the content aligns with user needs and business goals. Backbase is known for its digital banking solutions, and Frances contributes to the company's mission by delivering clear and effective communication in their products.
Previous Experience in Content Design
Prior to her role at Backbase, Frances worked as a Senior Content Designer at Scroll UK for six months in 2021. She also held the position of Head of Brand and Communications at Oradian from 2017 to 2019. Additionally, she served as the Head of Content Strategy at Simplified from 2018 to 2022. Her extensive background in content design and strategy spans various industries, including fintech and legal sectors.
Education and Expertise
Frances Gordon studied at Rhodes University, where she earned a BA Hons in Linguistics and French from 1990 to 1994. She also attended Damelin for a year in 1988. Her expertise encompasses communication strategy, user-centered design, digital content, information architecture, and legal design. Frances has a strong focus on training content professionals and legal experts in creating quality content, particularly in the areas of financial inclusion and plain English.
Lecturing and Training Roles
Frances has been a Guest Lecturer at the University of Strasbourg since 2017, where she shares her knowledge in content strategy and user-centered design. She also trains content professionals in writing legal and financial content, emphasizing the importance of clarity and accessibility. Her training initiatives aim to enhance the quality of content produced in these sectors.
Conferences and Presentations
Frances has presented at numerous conferences, discussing topics such as financial inclusion, legal content, and user-centered design. Notable events include UtterlyContent, TechComm, Content Strategy Applied, CS Forum, World Information Architecture Day, and ConfabEU. Her presentations focus on the intersection of content strategy and user experience, highlighting best practices and innovative approaches in the field.