Guilherme Garcia
About Guilherme Garcia
Guilherme Garcia is a User Experience Researcher currently working at Backbase in Amsterdam. He has extensive experience in design and research, having previously worked at companies such as Dasa and UnitedHealth Group in Brazil.
Current Role at Backbase
Guilherme Garcia is currently employed as a User Experience Researcher at Backbase, a position he has held since 2021. He works in Amsterdam, North Holland, Netherlands. In this role, he focuses on understanding user needs and behaviors to enhance product and service experiences. His commitment to user-centered design is evident in his approach to uncovering insights that drive exceptional user experiences.
Previous Experience in User Experience Research
Prior to his current role, Guilherme Garcia worked as a User Experience Researcher at Dasa from 2019 to 2021 in São Paulo, Brazil. He also served as a Design Researcher at UnitedHealth Group from 2018 to 2019. His experience in these positions contributed to his expertise in identifying user needs and translating them into actionable design strategies.
Educational Background in Design
Guilherme Garcia has an extensive educational background in design. He studied at Universidade de Brasília, where he earned a Bachelor's degree in Industrial Design from 2008 to 2014. He furthered his education at Parsons School of Design, achieving a Bachelor of Fine Arts in Product Design from 2012 to 2013. Additionally, he attended Tera, completing a UX Design Bootcamp in 2019, which focused on digital design and multimedia.
Diverse Work Experience in Design
Guilherme Garcia has a diverse work history in various design roles. He worked as a Graphic Designer at Senado Federal for one year in 2011-2012 and as a Design Consultant at WE FAB from 2017 to 2018. He also held positions as an Industrial Designer at mybotto in 2013 and as a Researcher and Industrial Designer at Brasília Fab Lab from 2014 to 2018. This varied experience has equipped him with a broad skill set in design and research.
Design Philosophy and Approach
Guilherme Garcia believes in the significance of creating remarkable experiences around products and services. He is committed to discovering real value for users through thorough research and design practices. His focus on understanding user motives and behaviors allows him to identify new opportunities and design exceptional experiences that resonate with users.