Jaco Coetzee
About Jaco Coetzee
Jaco Coetzee serves as the Customer Success Director for the Middle East and Africa at Backbase, where he has worked since 2020. He has extensive experience in customer success and digital transformation, particularly in the banking sector, and has held various leadership roles across multiple companies in South Africa and the Netherlands.
Current Role at Backbase
Jaco Coetzee currently serves as the Customer Success Director for the Middle East and Africa at Backbase. He has held this position since 2020 and is based in Amsterdam, North Holland, Netherlands. In this role, he focuses on enhancing customer satisfaction and driving success for clients in the region. His responsibilities include overseeing customer engagement strategies and ensuring that clients derive maximum value from Backbase's digital banking solutions.
Previous Experience at Backbase
Before his current role, Jaco Coetzee worked at Backbase as a Customer Success Manager from 2017 to 2020. During this three-year tenure in the Amsterdam Area, he was instrumental in managing customer relationships and supporting clients in their digital transformation journeys. His efforts contributed to the growth of customer portfolios and the successful implementation of Backbase's solutions.
Career History in South Africa
Jaco Coetzee has extensive experience in the South African market. He served as the Country Manager and Director at Oxygen8 Group from 2013 to 2014 and as General Manager at Mobimedia (Ole! Media Group) from 2014 to 2016. Additionally, he worked as a Digital Consultant at Stellr from 2016 to 2017 and held the position of Senior Coordinator at Life College from 2006 to 2009. His roles in these organizations focused on management and digital solutions.
Education and Expertise
Jaco Coetzee holds a BA Honours degree in Psychology from the University of Johannesburg, where he studied from 2001 to 2004. He also completed a Management Programme at the University of the Witwatersrand in 2009. His educational background supports his expertise in customer success and digital transformation, particularly in the banking sector.
Focus on Digital Transformation
Jaco Coetzee has a strong focus on digital transformation initiatives, especially within the banking sector. He is passionate about unlocking business and consumer value through digital and mobile technologies. Additionally, he enjoys mentoring and coaching teams, helping them to reach their full potential. His interest in developing markets further enhances his approach to customer success.