Jacques Keet
About Jacques Keet
Jacques Keet is a User Experience (UX) Designer with over 10 years of experience in designing user interfaces and experiences for various platforms. He has worked for notable companies including Capitec Bank, Absa Group, and currently Backbase, specializing in user research, interaction design, and usability testing.
Work at Backbase
Jacques Keet has been employed at Backbase as a User Experience (UX) Designer since 2020. His role involves creating user-centered designs and enhancing the overall user experience for digital products. Based in Amsterdam, North Holland, Netherlands, he has contributed to various projects that align with Backbase's mission to improve customer engagement through innovative banking solutions.
Previous Experience in UX Design
Before joining Backbase, Jacques Keet held several positions in the field of UX design. He worked at Capitec Bank as a Product Designer (UX/UI) from 2018 to 2020, and at Absa Group as Design Lead: User Experience (UX) from 2017 to 2018. His earlier roles included UI/UX Designer at Standard Bank Group and User Experience (UX) Designer at Liberty Group South Africa. These experiences provided him with a solid foundation in user interface and experience design.
Education and Expertise
Jacques Keet studied at the University of Johannesburg, where he earned a BTech in Multimedia with a focus on Interaction Design from 2009 to 2012. He has over 10 years of experience in designing user interfaces and experiences for various platforms, including iOS and Android apps, as well as responsive web applications. His expertise encompasses user research, information architecture, persona and customer journey mapping, interaction design, usability/user testing, prototyping, and heuristic evaluation.
Design Process and Methodology
Jacques follows a structured design process that emphasizes understanding the problem and the user. His methodology includes brainstorming ideas, sketching, prototyping, conducting user testing, and iterating based on feedback. This approach ensures that the designs he creates are user-centered and effectively address the needs of the target audience.
Background in Visual and Interactive Design
Jacques Keet's career in design began with his role as an Interactive Media Designer at DStv Digital Media from 2011 to 2014. He also served as a Visual Designer at Standard Bank Group from 2014 to 2015. These positions allowed him to develop a diverse skill set in both visual and interactive design, contributing to his comprehensive understanding of user experience.