Jarno Van Hurne
About Jarno Van Hurne
Jarno Van Hurne serves as the Head of Business Banking and VP Product at Backbase, where he has developed strategies to enhance the company's offerings. He has a robust background in software marketing and product management, with extensive experience at Exact prior to his current role.
Current Role at Backbase
Jarno Van Hurne serves as the Head of Business Banking and Vice President of Product at Backbase since 2023. In this role, he focuses on developing the vision and strategy for Business Banking, aiming to create value propositions that attract and retain small and medium-sized enterprises (SMEs) and corporate customers. He has led initiatives to transition Backbase products to a Software as a Service (SaaS) model across all product lines.
Previous Experience at Exact
Prior to his current position, Jarno Van Hurne held various roles at Exact from 2002 to 2022. His positions included Global Product Line Director, Global Manager of Additional Support Services, and Global Product Marketing Director. He also served as Global Solution Marketing Director and Director of Projects and Enablement. His extensive experience at Exact contributed to his expertise in software marketing, channels, sales, development, and delivery processes.
Educational Background
Jarno Van Hurne holds a Master's degree in Business Economy from Radboud University, which he completed from 1999 to 2002. He also studied Business Economics at Avans University of Applied Sciences, earning a Bachelor's degree from 1995 to 1999. Additionally, he participated in the Strategic Leadership Program at Nyenrode Business University in 2021, further enhancing his leadership skills.
Collaborations and Initiatives
At Backbase, Jarno Van Hurne has collaborated with Microsoft and the fintech ecosystem to enhance the Engagement Banking Platform. His efforts in leading the transition to a SaaS model and developing strategies for Business Banking demonstrate his commitment to innovation and improving customer engagement in the financial sector.
Professional Reputation
Jarno Van Hurne has built a solid reputation as a high performer throughout his career. He has consistently exceeded objectives in local and global support, sales, and product marketing positions at Exact. His track record reflects his ability to drive results and contribute to organizational success.