Jingwen Tan
About Jingwen Tan
Jingwen Tan is a Marketing Operations Analyst at Backbase, where she has worked since 2023. She previously held positions at Backbase and the National Youth Council Singapore, gaining experience in marketing automation and strategic communications.
Work at Backbase
Jingwen Tan has been employed at Backbase since 2023, serving as a Marketing Operations Analyst. In this role, she focuses on enhancing marketing processes and optimizing operational efficiency. Prior to this position, she worked at Backbase as an APJ Junior Marketing Automation & Operations Specialist from 2021 to 2023. During her time in this role, she contributed to various marketing automation initiatives and supported operational tasks across the Asia-Pacific region.
Previous Experience
Before joining Backbase, Jingwen Tan gained experience as a Strategic Communications Intern at the National Youth Council Singapore. She held this internship from 2019 to 2020 for a duration of six months. In this position, she was involved in communication strategies and initiatives aimed at engaging youth in Singapore, providing her with foundational skills in strategic communications.
Education and Expertise
Jingwen Tan's educational background includes studies relevant to her roles in marketing and communications. Her expertise encompasses marketing operations, automation, and strategic communications, which she has developed through her work experiences and internships. This combination of education and practical experience positions her well in the marketing operations field.