João Pedro Bexiga
About João Pedro Bexiga
João Pedro Bexiga is a Product UX Designer at Backbase in the Amsterdam Area, Netherlands, where he has worked since 2020. He specializes in user research and design systems, drawing on his background in photography to enhance product usability.
Work at Backbase
João Pedro Bexiga has been employed at Backbase as a Product UX Designer since 2020. He operates in the Amsterdam Area, Netherlands, where he focuses on enhancing product usability through user research. His role involves making informed design decisions that align with user needs and preferences. Bexiga's work contributes to the development of user-centered designs that improve the overall experience of Backbase's products.
Education and Expertise
João Pedro Bexiga holds a Bachelor's degree from IADE - Creative University, which he completed from 2009 to 2012. He furthered his education with a Postgraduate Diploma from ELISAVA Escola Universitària de Disseny i Enginyeria de Barcelona, studying from 2013 to 2014. In 2018, he completed a Specialized Course at EDIT. - Disruptive Digital Education, which lasted for 11 months. His educational background provides a strong foundation for his work in UX design.
Background in Photography
João Pedro Bexiga has a background in photography that influences his approach to UX design. This experience allows him to incorporate visual storytelling and aesthetics into his design processes. His understanding of composition and visual elements enhances his ability to create engaging and effective user interfaces.
Design Systems and Prototyping
Bexiga enjoys working with design systems to create cohesive and scalable user experiences. He emphasizes the importance of consistency in design, which helps users navigate products more intuitively. Additionally, he builds prototypes to visualize and test product ideas prior to implementation, ensuring that design concepts are practical and user-friendly.