John Lassen

John Lassen

User Experience Researcher @ Backbase

About John Lassen

John Lassen is a User Experience Researcher with a diverse background in various roles across multiple countries. He has worked in the fields of hospitality, recruitment, marketing, and programmatic trading, and has been with Backbase since 2019.

Work at Backbase

John Lassen has been employed at Backbase as a User Experience Researcher since 2019. In this role, he focuses on enhancing user experiences through research and analysis. His work contributes to the development of digital banking solutions, ensuring that user needs are prioritized in product design and functionality.

Previous Employment History

Before joining Backbase, John Lassen held various positions in different organizations. He worked as a Senior Programmatic Trader at Carat in London for 9 months in 2018-2019. Prior to that, he was a Display Account Manager at 4ps Marketing, part of Artefact, for one year in London from 2017 to 2018. He also served as a Display Account Executive at Artefact in Paris for one year from 2016 to 2017 and as a Junior Display Executive for 5 months in 2015-2016. His earlier roles include working as an Administrator at Spectrum International Hospitality Services in Australia from 2011 to 2013 and as a Recruitment Resourcer at O&p Recruitment for 7 months in 2013.

Education and Expertise

John Lassen studied at the University of Wollongong, where he earned a Bachelor of Arts degree in Psychology from 2008 to 2011. He also attended the same university in 2012 for a brief period focusing on Psychology. His educational background provides a foundation for his work in user experience research, emphasizing the importance of understanding human behavior.

International Work Experience

John Lassen has gained international work experience across several countries. He has worked in Australia, the United Kingdom, France, and Germany. His diverse background includes roles in user experience research, programmatic trading, and marketing, which have equipped him with a broad skill set applicable to various aspects of digital and user-centered design.

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