Joost Van Mook
About Joost Van Mook
Joost Van Mook is the Chief Commercial Officer at Backbase, a position he has held since 2023. He previously worked at SAP in various roles, including Chief Operating Officer and Chief Customer Officer, and has extensive experience in sales and business development.
Work at Backbase
Joost Van Mook currently serves as the Chief Commercial Officer at Backbase, a position he has held since 2023. In this role, he is responsible for overseeing the commercial strategy and driving growth initiatives within the organization. His leadership is focused on enhancing customer engagement and expanding Backbase's market presence in the financial technology sector.
Previous Experience at SAP
Joost Van Mook has extensive experience at SAP, where he held multiple senior roles. He worked as Chief Operating Officer for SAP Nederland from 2019 to 2022, and as Chief Customer Officer from 2022 to 2023. Prior to these positions, he served as Director of Consumer Industries and Sales Director for New Business. His tenure at SAP also included roles such as Senior Account Executive and Senior Sales New Business for Large Accounts.
Education and Expertise
Joost Van Mook studied Business Economics at Avans University of Applied Sciences, earning a Bachelor of Commerce (B.Com.) from 2003 to 2006. He also completed his secondary education at Dongemond College, achieving VWO. His educational background provides a strong foundation for his expertise in commercial strategy and sales leadership in the technology sector.
Background in Sales and Business Development
Joost Van Mook began his career in sales and business development, starting as an intern at ABN AMRO and PALM Breweries NV. He later worked as a Sales Representative at GPO Solutions and as a Business Development Manager at Qvision. His early experiences in various sales roles contributed to his comprehensive understanding of customer needs and market dynamics.
Leadership Roles and Contributions
During his time at SAP, Joost Van Mook was a member of the Dutch SAP board of directors and led the Enterprise Sales teams within SAP Netherlands. His focus was on leveraging enterprise-class technology solutions to address business challenges, demonstrating his commitment to driving innovation and customer success in the technology landscape.