Liah Yecalo Tecle
About Liah Yecalo Tecle
Liah Yecalo Tecle is a UX Researcher currently employed at Backbase in Amsterdam, Netherlands. With a diverse background in research and international development, she has held various roles across multiple organizations, including co-founding the Professional Eritrean Platform.
Work at Backbase
Liah Yecalo Tecle has been employed as a UX Researcher at Backbase since 2021. Based in Amsterdam, North Holland, Netherlands, she has contributed to the company's user experience initiatives for three years. Her role involves conducting research to enhance user interactions and improve product design, aligning with Backbase's mission to provide innovative banking solutions.
Previous Experience in UX Research
Prior to her current position, Liah worked as a User Experience Researcher at the Professional Eritrean Platform (PEP) in 2020 for two months. She also held various roles at the Blavatnik School of Government, University of Oxford, including Qualitative Researcher from 2018 to 2019 and Researcher from 2017 to 2020. Her experience spans multiple locations, including London, Accra, Nairobi, and Lusaka, where she focused on qualitative research methodologies.
Educational Background
Liah holds a Bachelor of Arts Degree in Economics and Development Studies and a Master’s Degree in Research for International Development, both from the School of Oriental and African Studies (SOAS), University of London. She has also completed several professional courses, including Google Analytics for Beginners and User Experience studies, enhancing her skills in UX research and data analysis.
Co-Founding Professional Eritrean Platform
Liah co-founded the Professional Eritrean Platform (PEP) in 2018, where she served as Co-Lead until 2021. This initiative aimed to create a network for Eritrean professionals, fostering collaboration and support within the community. Her leadership in this project reflects her commitment to enhancing professional opportunities for Eritreans.
Research and Development Experience
Liah has a robust history in international development research, focusing on understanding and addressing global challenges. She has experience in conducting ethnographic research, which involves immersive observation and interaction with participants in their environments. Her ability to manage relationships with diverse stakeholders has been essential in her research roles.