Marc Abraham

Marc Abraham

Product Director @ Backbase

About Marc Abraham

Marc Abraham serves as the Product Director at Backbase and is a member of the Board of Trustees at Apps for Good. With extensive experience in product management across various industries, he has held significant roles at companies such as ASOS.com, Intercom, and World First.

Work at Backbase

Marc Abraham has been serving as the Product Director at Backbase since 2023. In this role, he is responsible for leading product initiatives and strategy within the organization. His position is based in London, England, where he contributes to the company's mission of enhancing digital banking experiences.

Current Board Membership at Apps for Good

Since 2022, Marc Abraham has been a member of the Board of Trustees at Apps for Good. This organization focuses on empowering young people through technology education. His involvement reflects his commitment to fostering skills and opportunities in the tech sector.

Professional Experience in Product Management

Marc has extensive experience in product management across various organizations. He previously held the position of Head of Product - Engagement at ASOS.com from 2019 to 2021. His career also includes roles such as Digital Product Lead at Informa Tech and Senior Group Product Manager at Intercom, where he focused on enhancing customer support automation.

Educational Background

Marc Abraham holds an MBA from Durham University, which he completed in 2006. He also studied Law at Vrije Universiteit Amsterdam, earning a BA in 2001. Additionally, he achieved a CIM Diploma in Marketing from CIM Marketing in 2008, enhancing his expertise in product strategy and marketing.

Coaching and Mentoring in Product Development

Marc actively coaches and advises teams on product development, guiding them from identifying customer problems to executing product strategies. He also mentors product managers at various levels, helping them advance in their careers. His focus includes change leadership and digital strategy, benefiting organizations at different stages of their lifecycle.

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