Mariana Henriques
About Mariana Henriques
Mariana Henriques serves as the Director of Global Product Marketing for Retail, Wealth, and Commercial Banking at Backbase. With extensive experience in product marketing and a strong background in building go-to-market strategies, she has held various leadership roles in notable companies such as Microsoft, OutSystems, and FintechOS.
Work at Backbase
Mariana Henriques currently holds the position of Director, Global Product Marketing - Retail, Wealth and Commercial Banking at Backbase. She joined the company in 2024 and has been in this role for three months. Her responsibilities include overseeing product marketing strategies tailored for the retail, wealth, and commercial banking sectors.
Previous Experience at FintechOS
Prior to her role at Backbase, Mariana worked at FintechOS as Senior Director, Industry & Solution Marketing | Global Product Marketing for nine months in 2023. She later served as Director, Industry & Solution Marketing and GTM | Global Product Marketing from 2022 to 2023. Her work focused on developing marketing strategies for financial technology solutions.
Experience at OutSystems
Mariana has significant experience at OutSystems, where she held multiple roles. She served as Senior Manager, Industry & Solution Marketing and GTM | Global Product Marketing from 2020 to 2022. Additionally, she worked as Senior Product Marketing Manager | CX and UX/UI | Global Product Marketing from 2018 to 2020. Her roles involved creating marketing initiatives for enterprise software solutions.
Education and Expertise
Mariana Henriques has a strong educational background. She earned a Master of Science (MSc) in Psychology of Emotions from ISCTE - Instituto Universitário de Lisboa from 2010 to 2012. She also holds a Bachelor's degree in Management from the University of Copenhagen and a Bachelor of Science (BSc) in Management from Nova School of Business and Economics. Her expertise includes building go-to-market strategies for enterprise B2B platforms and leading cross-functional teams.
Career at Microsoft
Mariana's career includes extensive experience at Microsoft, where she worked from 2013 to 2018. Her roles included Product Marketing Manager for Developer Tools, Developer Evangelism & Marketing Manager, and Partner Sales Executive | Cloud & ISV Business. She contributed to marketing strategies and partner engagement initiatives during her tenure.