Melissa Roets Bothma
About Melissa Roets Bothma
Melissa Roets Bothma is a User Experience Designer with extensive experience in the fintech and design industry. She has held various roles, including UX Manager at FNB South Africa and currently works at Backbase in Amsterdam, while also serving as a Co-Founder at ideaGenix.
Work at Backbase
Melissa Roets Bothma has been employed at Backbase as a User Experience Designer since 2020. In this role, she focuses on creating user-centered designs and enhancing the overall user experience. Her work contributes to the development of innovative solutions in the fintech sector, aligning with Backbase's mission to improve banking experiences.
Previous Experience at FNB South Africa
Prior to her current role, Melissa worked at FNB South Africa as a UX Manager from 2019 to 2020. During her tenure, she was responsible for overseeing user experience initiatives and implementing design strategies that enhanced customer interactions with banking services. She also served as a Usability Specialist at FNB from 2017 to 2018, where she focused on usability testing and user research.
Education and Expertise
Melissa holds a Master of Technology (M.Tech.) Cum Laude in Fine and Applied Arts from Tshwane University of Technology, which she completed from 2016 to 2019. She also earned a Bachelor of Arts (B.A.) in Fine/Studio Arts from the same institution from 2009 to 2013. Additionally, she obtained a Postgraduate Diploma in Management Practice from Henley Business School in 2021. Her education complements her strong UX research and validation skills.
Background in UX/UI Design
Melissa has a diverse background in UX/UI design, having worked in various roles across different organizations. She was a UX Lead at Immersion Group for two months in 2019 and served as a Senior UX Designer at the same company for one year. She also worked as a UX/UI Designer at Retro Rabbit and Ambani Africa, gaining extensive experience in creating user-friendly digital products.
Co-Founder of ideaGenix
Since 2019, Melissa has been a Co-Founder of ideaGenix, where she plays a key role in developing market-fit solutions. Her focus on the fintech and design industry drives the company's mission to innovate and improve user experiences. This entrepreneurial venture reflects her commitment to leveraging her skills in UX design to create impactful solutions.