Nicole Rosanella
About Nicole Rosanella
Nicole Rosanella serves as the Senior Director of Brand and Communications at Backbase, where she specializes in crisis management and coaching senior management. With extensive experience in brand strategy and communications, she has held various leadership roles in notable companies across Europe.
Work at Backbase
Nicole Rosanella currently serves as the Senior Director of Brand & Communications at Backbase, a position she has held since 2023. Prior to this role, she worked as the Director of Brand and Creative Studio from 2021 to 2024. In her current position, she operates in a hybrid model from the Amsterdam Area. Her responsibilities include leading an in-house creative and content team, developing communication strategies, and focusing on sustainability and Corporate Social Responsibility (CSR).
Previous Experience
Nicole Rosanella has held various significant roles in the marketing and communications sector. She worked at AkzoNobel as the Global Head of Creative Services from 2016 to 2017 and later as the Head of Communications Europe from 2014 to 2016. Additionally, she has experience at Nouryon as the Global Head of Brand & Digital from 2018 to 2021 and at LG Electronics as the Brand & Communications Manager from 2010 to 2014. Her career also includes positions at InFocus Corporation, Liberty Global, and GoldenGate Software.
Education and Expertise
Nicole Rosanella earned her Bachelor's Degree in Marketing and Corporate Communications from the Amsterdam University of Applied Sciences, where she studied from 1996 to 2001. She possesses expertise in crisis management and coaching senior management. Her professional focus includes purpose-led communications, mergers and acquisitions communications, and establishing global thought leadership programs.
Background
Nicole Rosanella has a diverse background in brand management and communications across various industries. She has worked in both agency and corporate environments, gaining extensive experience in international agency management. Her career spans multiple roles that emphasize brand strategy, creative services, and digital marketing, contributing to her comprehensive understanding of the field.
Achievements in Communication Strategies
Throughout her career, Nicole Rosanella has developed and implemented communication strategies that prioritize sustainability and Corporate Social Responsibility (CSR). She has actively participated in content creation and campaigns, leading initiatives that align with go green objectives. Her strategic approach has been instrumental in shaping brand narratives and enhancing organizational visibility.