Nohaila Ibn El Farouk
About Nohaila Ibn El Farouk
Nohaila Ibn El Farouk is an Associate Account Executive at Backbase in Amsterdam, Netherlands, with a background in business development and marketing. She has held various roles at Backbase and has interned at several organizations, including Banque Populaire du Maroc and Nielsen.
Work at Backbase
Nohaila Ibn El Farouk currently holds the position of Associate Account Executive at Backbase, a role she has occupied since 2023 in Amsterdam, North Holland, Netherlands. Her career at Backbase began with an internship in 2019, where she worked for 11 months. Following this, she progressed to the role of Business Development Manager from 2019 to 2021, and then served as Lead Business Development Manager from 2022 to 2023. Throughout her time at Backbase, she has gained extensive experience in account management and business development.
Education and Expertise
Nohaila Ibn El Farouk pursued her education in Economics and Marketing. She studied at Ibn Abbad, where she achieved a Baccalaureate degree in 2014. She then attended ENCG-SETTAT, completing a Master's degree in Marketing and Sales in 2019. Her academic background provides her with a strong foundation in economic principles and marketing strategies, which she applies in her professional roles.
Background
Nohaila Ibn El Farouk began her career with various internships that provided her with diverse experiences in marketing and business development. She worked at HPS as a Digital Marketing Intern in 2019 and as a Marketing Intern in 2017. Additionally, she gained experience at Nielsen as a Marketing and Research Intern in 2018. These roles contributed to her skill set and prepared her for her subsequent positions at Backbase.
Achievements
Nohaila Ibn El Farouk authored a blog post titled 'How Africa’s biggest banks can overcome innovation barriers.' This piece reflects her insights into the banking sector and her understanding of the challenges faced by financial institutions in Africa. Her writing contributes to discussions on innovation and development within the industry.