Patrick Aalbers
About Patrick Aalbers
Patrick Aalbers is the Director of Growth and Marketing at Backbase, with extensive experience in marketing roles across various companies including Raet and TomTom. He emphasizes multi-disciplinary collaboration and specializes in account-based marketing and digital transformation initiatives.
Current Role at Backbase
Patrick Aalbers serves as the Director of Growth and Marketing at Backbase, a position he has held since 2019. In this role, he focuses on developing and implementing marketing strategies that drive growth and enhance customer engagement. His work involves collaborating with various teams to align marketing efforts with sales objectives, ensuring a cohesive approach to market presence.
Previous Experience at Raet and TomTom
Prior to his current role, Aalbers was the Chief Marketing Officer at Raet from 2016 to 2018, where he oversaw marketing operations in Amersfoort. He also held the position of Marketing Manager at TomTom from 2009 to 2011, contributing to the company's marketing strategies during his tenure. Additionally, he served as Marketing Director at TomTom Telematics from 2011 to 2015, further solidifying his expertise in the marketing domain.
Entrepreneurial Venture with GrowthShifters
Aalbers founded GrowthShifters, where he operated as the founder for one year from 2019 to 2020 in the Haarlem Area, Netherlands. This venture allowed him to explore innovative marketing strategies and contribute to the growth of businesses through tailored marketing solutions.
Educational Background and Qualifications
Patrick Aalbers holds a Bachelor’s degree in Commercial Economics (Marketing) from Amsterdam University of Applied Sciences, which he completed from 1994 to 1998. He also studied Logistics at the same institution for one year. Furthermore, he earned an MBA from NCOI Business School between 2006 and 2008, enhancing his management skills and business acumen.
Marketing Expertise and Focus Areas
Aalbers specializes in account-based marketing, demand generation, and content marketing. He is actively involved in digital transformation initiatives that emphasize marketing analytics and automation. His approach includes enabling teams through effective product marketing and go-to-market strategies, while advocating for cross-functional collaboration to improve customer experience.