Patrick Kagenaar
About Patrick Kagenaar
Patrick Kagenaar is a Senior Product Owner at Backbase.com, where he has worked since 2021 in Amsterdam. He has extensive experience in product ownership and online marketing, having previously held roles at Exact and TamTam.
Work at Backbase
Patrick Kagenaar has been serving as a Senior Product Owner at Backbase since 2021. In this role, he is responsible for the concept and realization of global websites and the underlying platform at Backbase.com. He successfully established an Agile web team that focuses on daily developments and optimizations for both front-end and back-end aspects of the website. Additionally, he is actively involved in setting up SEO and Conversion Rate Optimization (CRO) processes to enhance the website's performance.
Previous Experience
Before joining Backbase, Patrick Kagenaar worked at Exact as a Product Owner Web from 2018 to 2021. His earlier roles include serving as a Growth Hacker at Exact from 2016 to 2018 and as an Online Marketeer at TamTam (Part of Dept) from 2014 to 2016. He also completed an internship as an Online Marketeer at TamTam in 2014. His career began with a position as a Front-end Developer & Designer at Atlantis Creative from 2012 to 2013, and he has held various roles in online marketing and technical support at D-Hosting.nl and GSM Helpdesk Nederland.
Education and Expertise
Patrick Kagenaar studied HBO Communication & Multimedia Design at Hogeschool Rotterdam from 2010 to 2014. He also completed MBO niveau 4 in ICT beheerder at Zadkine from 2006 to 2010. In addition, he attended the Google Mobile Academy in 2017, where he gained expertise in mobile technologies. His educational background supports his passion for designing websites and online interfaces, utilizing both front-end and back-end knowledge to create functional prototypes.
Skills and Specializations
Patrick Kagenaar specializes in product ownership, web development, and online marketing. His experience encompasses establishing Agile teams, optimizing website performance through SEO and CRO processes, and managing the development of global websites. He combines technical skills in front-end and back-end development with a strong understanding of user experience and design principles, making him proficient in creating effective online solutions.