Presley Roozenburg
About Presley Roozenburg
Presley Roozenburg is a Growth Marketing Manager at Backbase, where he has worked since 2021. He has a diverse background in marketing and technology, with previous roles at Exact and a strong educational foundation in growth hacking and persuasive marketing.
Work at Backbase
Presley Roozenburg has been serving as the Growth Marketing Manager at Backbase since 2021. In this role, he is responsible for expanding the digital marketing team and managing the Global Performance Marketing and MarTech Stack. His focus includes enhancing data-driven decision-making and improving collaboration between departments.
Previous Experience at Exact
Prior to joining Backbase, Presley Roozenburg worked at Exact in various roles. He served as an Online Marketeer for the Dutch Marketing Team for five months in 2015. He then transitioned to the role of Global Conversion Rate Specialist and Growth Hacker from 2016 to 2018, followed by a position as Product Owner for Marketing Technology & Innovation from 2018 to 2021. His tenure at Exact spanned a total of over five years.
Education and Expertise
Presley Roozenburg has a diverse educational background in marketing and growth strategies. He completed the Growth Hacking Course at Growth Tribe in 2017, focusing on innovative marketing techniques. In 2016, he participated in a Masterclass on Persuasive Marketing at Online Dialogue, which emphasized driving growth through persuasive psychology. Additionally, he studied at ExOxo, where he learned about experimentation in an exponential world.
Background in Marketing Communication
Before his roles at Exact, Presley Roozenburg worked at Nota Bene as an Online Marketing Communication Advisor from 2008 to 2015. His experience in this position contributed to his foundational knowledge in marketing communication strategies and practices.
Implementation of Marketing Technologies
In his current and previous roles, Presley Roozenburg has led significant initiatives in marketing technology. He was instrumental in implementing Tableau at Backbase, establishing a reporting standard for Sales and Marketing. This initiative improved data-driven decision-making across the organization. Additionally, he led the adoption process of 6-sense, enhancing collaboration between the Marketing and Sales departments.