Raphael Gancz
About Raphael Gancz
Raphael Gancz is a Senior Copywriter currently working at Backbase in the Amsterdam Area since 2021. He holds a Bachelor's degree in Advertising from Escola Superior de Propaganda e Marketing and has extensive experience in copywriting across various agencies and clients worldwide.
Work at Backbase
Raphael Gancz has been employed at Backbase as a Senior Copywriter since 2021. He operates in the Amsterdam Area, contributing to the company's marketing and communication strategies. His role involves crafting compelling copy that aligns with the brand's vision and engages its audience.
Education and Expertise
Raphael Gancz studied at Escola Superior de Propaganda e Marketing, where he earned a Bachelor's degree in Advertising from 2000 to 2003. His educational background provides a solid foundation for his career in copywriting and creative communication.
Professional Background
Prior to his current position, Raphael Gancz worked at Sky Creative Agency as a Senior Copywriter for four years, from 2017 to 2021. He has also held various freelance copywriting roles at multiple agencies, including iris Worldwide, DDB Remedy London, and Publicis Health, among others. His diverse experiences span across different markets and industries.
Achievements in Copywriting
Raphael Gancz has collaborated with a wide array of clients, including Sky TV, Škoda, and the NHS. His work has contributed to campaigns for notable brands such as Skittles and Citroën. Additionally, he has published a poetry book titled 'ContraBandos' and has had several poems and short stories featured in various publications.
International Experience
Raphael Gancz has gained international work experience in several major cities, including London, Amsterdam, Edinburgh, Manchester, Prague, São Paulo, and Rio de Janeiro. This exposure to diverse markets enhances his ability to craft effective copy that resonates with various audiences.