Richard Kelsey
About Richard Kelsey
Richard Kelsey serves as the Head of Software Sales for the UK and Ireland at Backbase, where he has worked since 2017. He has a diverse background in sales and marketing, with previous roles at Cvent, Webio Ltd, and various entertainment companies.
Work at Backbase
Richard Kelsey serves as the Head of Software Sales for the UK and Ireland at Backbase. He has held this position since 2017, contributing to the company's growth and sales strategy in the region. His role involves overseeing software sales operations and implementing strategies to enhance customer engagement and satisfaction.
Previous Experience in Sales and Marketing
Before joining Backbase, Richard Kelsey worked at Cvent as a Senior Sales Executive from 2009 to 2015. He also held various marketing internship positions at notable companies including Bad Boy Entertainment, Viacom, and Atlantic Records, where he gained valuable experience in marketing strategies and customer engagement.
Education and Expertise
Richard Kelsey earned a Bachelor of Business Administration with a focus on Business Management and Entrepreneurship from James Madison University, where he studied from 2005 to 2009. He also attended the Confetti Institute of Creative Technologies, studying Music for one year from 2004 to 2005. His educational background supports his expertise in sales and marketing.
Background in Business Development
Richard has experience in business development, having served as the Director of Business Development at Webio Ltd from 2016 to 2017. His role involved developing strategies to enhance business growth and customer communication, aligning with his interests in leveraging digital communication channels.
Advocacy for Conversational Commerce
Richard Kelsey is an advocate for conversational commerce and chatbot transformation. He actively promotes the #Convcomm movement on Twitter, emphasizing the importance of using OTT channels like Facebook Messenger, WhatsApp, iMessage, and Viber to improve customer communication strategies.