Veronique Kal
About Veronique Kal
Veronique Kal is the Talent Acquisition Director for EMEA and UKI at Backbase, where she leads a regional team focused on attracting top talent. With over 20 years of experience in online marketing communication, she has held various roles in recruitment and project management across multiple organizations.
Current Role at Backbase
Veronique Kal serves as the Talent Acquisition Director EMEA/UKI at Backbase, a position she has held since 2021. In this role, she leads a regional Talent Acquisition team, focusing on hiring top talent across multiple countries. Her efforts aim to establish Backbase as an employer of choice within the industry. She has been instrumental in developing recruitment strategies that align with the company's growth objectives.
Previous Experience at Backbase
Prior to her current role, Veronique Kal worked at Backbase as a Leadership Recruiter (a.i.) for four months in 2021. She also held the position of Client Service Manager for six months in 2009. Her diverse experiences at Backbase have contributed to her understanding of the company's culture and recruitment needs.
Career Background in Online Marketing Communication
Veronique Kal has over 20 years of experience in the online marketing communication industry. She has held various roles, including Senior Recruitment Specialist, Account Lead, and Business Owner. Her career includes significant positions at companies such as Tribal DDB, Draftfcb, and Clockwork, where she developed expertise in both customer and agency sides of the industry.
Educational Background
Veronique Kal studied at the University of Amsterdam, where she earned a Master's degree in Communication Science from 1993 to 1996. She also completed a Bachelor's degree in Political Science at the same university from 1991 to 1993. Her foundational education includes high school studies at Rotterdamsch Lyceum and Libanon Lyceum in Rotterdam.
Leadership and Team Management
In her current role, Veronique Kal leads a regional Talent Acquisition team at Backbase. She focuses on creating effective hiring strategies and fostering a collaborative environment. Her leadership style emphasizes a creative, analytical, and solution-oriented approach, which has proven effective in attracting top talent in a competitive market.