Victor Jiang
About Victor Jiang
Victor Jiang serves as the Global Head of Account Based Marketing at Backbase, where he has worked since 2021. He specializes in building global thought leadership programs and leads the Ecosystem marketing team to enhance collaborative marketing efforts.
Work at Backbase
Victor Jiang serves as the Global Head of Account Based Marketing at Backbase since 2021. In this role, he is responsible for building and executing global thought leadership and CxO engagement programs. His focus is on strategic relationship marketing, which enhances collaboration with partners. Jiang leads the Ecosystem marketing team, working with notable partners such as Microsoft, Mambu, and Thought Machine. He defines the strategy and roadmap for implementing Account Based Marketing (ABM) MarTech, which includes various components such as Data Enrichment, Campaign Orchestration, and Predictive Analytics.
Previous Experience
Before joining Backbase, Victor Jiang held several key positions in marketing and business development. He worked at KYOCERA Document Solutions Europe B.V. as Channel Management EMEA - Strategic Business Development from 2016 to 2017. He also served at Palo Alto Networks in multiple roles, including EMEA Marketing Manager and Senior Enterprise Marketing Manager from 2018 to 2020. Prior to these roles, he was a Business Analyst at Daymon Worldwide from 2012 to 2014 and a Public Relations Manager at Weber Shandwick in 2011.
Education and Expertise
Victor Jiang holds a Master's Degree in Marketing Research and Marketing Management from the University of Groningen. He also earned a Bachelor's Degree in International Business and Management from the same institution. His educational background supports his expertise in strategic marketing and account-based strategies, which he applies in his current role and previous positions.
Achievements in Account Based Marketing
In his current role, Victor Jiang has developed a comprehensive Account Based Marketing (ABM) framework. This framework includes Account Selection, Account Planning, Go-To-Market Strategy, and Sales Playbook. He collaborates with cross-functional teams, including Growth Marketing, Sales Operations, and Product Marketing, to strategize global campaigns and content that support various levels of account engagement, such as 1-to-many, 1-to-few, and 1-to-1 interactions.