Vini Lima

Vini Lima

Country Manager | Brazil @ Backbase

About Vini Lima

Vini Lima serves as the Country Manager for Brazil at Backbase, where he focuses on building partnerships and leading sales strategies. He has a diverse background, having previously worked at Google and GoDaddy, and holds a Bachelor's degree in International Business from Pontifícia Universidade Católica de São Paulo.

Work at Backbase

Vini Lima serves as the Country Manager for Brazil at Backbase since 2021. In this role, he focuses on building partnerships and alliances to drive significant deals within the financial sector. Lima plays a crucial role in leading go-to-market actions and sales strategies tailored for the Brazilian market. He collaborates with a global team to enhance Backbase's presence in Brazil, positioning it as a key market for the company. His efforts contribute to delivering an end-to-end engagement banking platform to enterprise customers, including some of the largest banks worldwide.

Previous Experience at Google

Vini Lima worked at Google in various capacities from 2019 to 2021. Initially, he served as an Account Executive in Austin, Texas, for two years. Following this role, he transitioned to a position as a Territory Sales Manager in Sunnyvale, California, for one year. His experience at Google involved engaging with clients and managing accounts, which provided him with valuable insights into the tech industry's sales dynamics.

Career at GoDaddy

Prior to his tenure at Google, Vini Lima was employed at GoDaddy as an Account Executive from 2015 to 2018 in Scottsdale, Arizona. During his three years at GoDaddy, he developed skills in account management and customer relations, contributing to the company's growth and customer satisfaction.

Educational Background

Vini Lima earned a Bachelor's degree in International Business from Pontifícia Universidade Católica de São Paulo, where he studied from 2010 to 2014. Additionally, he has pursued various educational opportunities, including studying English Language and Literature at The London School of English and Computer Programming Logic at Impacta Tecnologia. His foundational education in Electrical/Electronics Technology was completed at Colégio Dr Clóvis Bevilácqua.

Entrepreneurial Ventures

Before entering the tech industry, Vini Lima founded and managed Central - Automotive Technology from 2007 to 2014 in São Paulo, Brazil. He also worked as a Business Manager at MecanicaWeb Softwares de Gestão para Oficinas Mecânicas from 2012 to 2015. These roles provided him with experience in business management and operational leadership.

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