Andrew Gerrie
About Andrew Gerrie
Andrew Gerrie is a Senior PR Account Manager at Backbone Media, LLC, where he has worked since 2017. He specializes in public relations for outdoor and lifestyle brands, managing campaigns for notable clients such as Filson and Pendleton Whisky.
Current Role at Backbone Media
Andrew Gerrie serves as a Senior PR Account Manager at Backbone Media, LLC, a position he has held since 2017. In this role, he manages public relations for various notable brands, including Filson, Tecovas, Pendleton Whisky, and Cobalt Golf. His responsibilities include developing and executing PR strategies that enhance brand visibility and engagement within the outdoor and lifestyle sectors.
Previous Experience in Public Relations
Before joining Backbone Media, Andrew Gerrie gained valuable experience in public relations and marketing. He worked as a Marketing Coordinator at ShipStation from 2014 to 2015, where he contributed to marketing initiatives. Additionally, he held a brief position as a Privateer at Howler Brothers in 2016. His diverse background includes managing PR campaigns for outdoor and lifestyle brands, showcasing his adaptability in various market segments.
Education and Expertise
Andrew Gerrie studied at The University of Texas at Austin, where he earned a degree in Sport Management and Business from 2011 to 2015. His educational background provides a strong foundation for his career in public relations, particularly in managing PR strategies for the fashion and spirits industries. This combination of education and practical experience equips him with the skills necessary for effective brand communication.
Background in Outdoor Activities
In addition to his PR career, Andrew Gerrie has experience in outdoor activities. He worked as a Fly Fishing Guide at C Lazy U Ranch from 2016 to 2017. This role allowed him to engage with clients in a natural setting, further enhancing his understanding of outdoor lifestyle brands and their target audiences. His background in outdoor activities complements his professional focus on brands within this sector.
Early Career Development
Andrew Gerrie's early career included a role as a Site Coordinator at I9 SPORTS CORPORATION from 2009 to 2011. This position provided him with foundational skills in coordination and management, which he later applied to his roles in marketing and public relations. His progression from site coordination to senior PR management illustrates his professional growth and commitment to the industry.