Annekë Efinger
About Annekë Efinger
Annekë Efinger is a Senior Account Manager at Backbone Media, LLC in Carbondale, Colorado, where she leads internal account teams and collaborates with global agency teams to meet client deadlines. She has a background in Health and Exercise Science and Business Administration from Colorado State University and has held various roles in account management and design across multiple companies.
Current Role at Backbone Media
Annekë Efinger serves as a Senior Account Manager at Backbone Media, LLC, a position she has held since 2022. In this role, she collaborates with global agency teams across the European Union to lead projects, identify priorities, and ensure that client deadlines are met. She leads internal account teams of two to four members, focusing on task delegation, time management, and skill development. Efinger works across the agency to present solutions and expertise to clients, developing strategies to expand services and drive revenue.
Previous Experience at Backbone Media
Prior to her current role, Annekë Efinger worked at Backbone Media, LLC as an Associate Account Manager from 2020 to 2021 for eight months. She then progressed to the position of Account Manager from 2021 to 2022, where she served for eleven months. During her tenure, she developed and executed earned media strategies for notable clients, including HEAD/Tyrolia, Schwinn Bikes, New Belgium Brewing, PrimaLoft, Dragon Eyewear, and Ski Utah.
Professional Background at Zen Planner
Annekë Efinger's professional journey includes experience at Zen Planner, where she held two positions. She began as a Sales Development Representative from 2017 to 2018 for nine months, followed by a role as an Associate WordPress Designer from 2018 to 2019 for one year. These roles contributed to her skills in sales and design, enhancing her capabilities in account management.
Educational Background
Annekë Efinger studied at Colorado State University, where she earned a Bachelor of Science (B.S.) in Health and Exercise Science with a focus on Health Promotion, along with a minor in Business Administration, from 2015 to 2017. She also attended Loyola Marymount University, College of Business Administration, where she achieved a Bachelor of Business Administration (B.B.A.) in Marketing from 2013 to 2014. This educational background provided her with a solid foundation in both health sciences and business principles.