Connor Jackson
About Connor Jackson
Connor Jackson is a Senior Media Strategist at Backbone Media, LLC, where he has worked since 2019. He specializes in media strategies for outdoor brands and has a background in Business Economics and Spanish from Wheaton College.
Work at Backbone Media
Connor Jackson has been with Backbone Media, LLC since 2015, initially serving as a Media Coordinator for one year. He then transitioned to the role of Media Planner, where he worked for three years before advancing to Senior Media Strategist in 2019. In his current position, he has developed media strategies for notable outdoor brands, including Maven, Osprey, and YETI. His responsibilities include managing multi-million dollar media budgets for outdoor-focused campaigns, reflecting his expertise in the industry.
Education and Expertise
Connor Jackson earned a Bachelor’s degree in Business Economics and Spanish from Wheaton College, where he studied from 2007 to 2012. His educational background provides a solid foundation for his work in media strategy. He specializes in performance digital and brand-building media strategies, particularly targeting outdoor enthusiasts, which aligns with his professional focus at Backbone Media.
Background
Before joining Backbone Media, Connor Jackson worked at Aspen Skiing Company as a Ski Concierge from 2013 to 2015. This role allowed him to gain experience in customer service within the outdoor industry. His transition to Backbone Media marked the beginning of his career in media strategy, where he has since developed a strong focus on outdoor brands.
Achievements
During his tenure at Backbone Media, Connor Jackson has successfully developed media strategies for several prominent outdoor brands, showcasing his ability to manage complex media campaigns. He has also been responsible for overseeing multi-million dollar media budgets, demonstrating his proficiency in financial management within the context of media planning.