Connor Jackson
About Connor Jackson
Connor Jackson is a Media Director at Backbone Media, LLC, where he develops digital and brand-building media strategies for outdoor-focused brands. He holds a Bachelor's degree in Business/Economics and Spanish from Wheaton College and has extensive experience managing significant advertising budgets.
Current Role at Backbone Media
Connor Jackson serves as the Media Director at Backbone Media, LLC, a position he has held since 2021. In this role, he develops performance digital and brand-building media strategies specifically tailored for outdoor-focused brands. His responsibilities include managing advertising budgets that total tens of millions of dollars annually, ensuring effective allocation of resources to maximize brand visibility and engagement.
Previous Experience at Backbone Media
Prior to his current role, Connor Jackson worked at Backbone Media, LLC as a Senior Media Strategist from 2019 to 2020. He also held the position of Associate Media Director from 2020 to 2021. During his time at Backbone, he contributed to various media strategies and campaigns that supported outdoor brands, enhancing their market presence and performance.
Work History at Aspen Skiing Company
Before joining Backbone Media, Connor Jackson worked at Aspen Skiing Company as a Ski Concierge from 2013 to 2015. In this role, he provided personalized services to guests at The Residences at the Little Nell in Aspen, enhancing their overall experience in the ski resort environment.
Educational Background
Connor Jackson studied at Wheaton College, where he earned a Bachelor's degree in Business/Economics and Spanish. His studies spanned five years, from 2007 to 2012. This educational background has equipped him with a strong foundation in both business principles and language skills, which are beneficial in his media and marketing roles.
Notable Brand Collaborations
Throughout his career, Connor Jackson has collaborated with several notable outdoor brands, including Maven, Osprey, Gerber Gear, YETI, SITKA Gear, Costa Del Mar, and Grundéns. His work with these brands has involved developing targeted media strategies that align with their marketing goals and enhance their reach within the outdoor industry.