Courtney Hinrichs
About Courtney Hinrichs
Courtney Hinrichs is a Senior Social Media Strategist with expertise in developing social media strategies for the outdoor and action sports sectors. She has a background in influencer marketing and has worked with notable clients such as ROKA and Smartwool.
Current Role at Backbone Media
Courtney Hinrichs serves as a Senior Social Media Strategist at Backbone Media, a position she has held since 2023. In this role, she focuses on developing and implementing social media strategies for clients, particularly in the outdoor and action sports sectors. Her expertise includes influencer marketing, with a specific emphasis on engaging Millennials and Gen Z audiences. Hinrichs collaborates with notable clients such as ROKA, Smartwool, and Mountain Collective, leveraging her skills to enhance their social media presence.
Previous Experience in Marketing
Before her current position, Courtney Hinrichs worked as a Social Media Strategist at Backbone Media from 2022 to 2023. Prior to that, she held the role of Marketing and Events Coordinator at Powderhorn Ski Resort from 2019 to 2021. Her early career included a position as a Student Brand Manager at Red Bull from 2016 to 2018, where she developed marketing strategies tailored to the student demographic in Tempe, Arizona. Additionally, she worked as a DART Driver at Arizona State University during the same period.
Educational Background
Courtney Hinrichs studied at Arizona State University, where she earned a Bachelor’s Degree in Marketing from 2015 to 2018. Her education provided her with a solid foundation in marketing principles and strategies, which she has applied throughout her career in various roles within the marketing and social media sectors. She also attended Souhegan High School from 2011 to 2015, where she completed her secondary education.
Specialization in Social Media Strategies
Courtney Hinrichs specializes in creating social media strategies for clients in the outdoor and action sports industries. Her work emphasizes influencer marketing, targeting key demographics such as Millennials and Gen Z. This focus allows her to effectively engage younger audiences and drive brand awareness through tailored social media campaigns. Her strategic approach has proven beneficial for the clients she collaborates with, enhancing their visibility and engagement in competitive markets.
Personal Interests and Environmental Advocacy
Courtney Hinrichs is an avid environmentalist with a strong passion for rock climbing and snowboarding. Her interests reflect her commitment to outdoor activities and environmental sustainability. This personal dedication aligns with her professional focus on the outdoor and action sports industries, allowing her to connect authentically with her work and the clients she represents.