Daniela Santos
About Daniela Santos
Daniela Santos is a PR Associate Account Manager at Backbone Media, LLC, with over three years of experience in public relations, focusing on content creation, influencer management, and media relations. She advocates for accessibility and sustainability in the outdoor and wellness industries.
Work at Backbone
Daniela Santos has been employed at Backbone Media, LLC as a PR Associate Account Manager since 2020. In this role, she collaborates with clients in the outdoor and wellness sectors, focusing on promoting accessibility and sustainability. Her responsibilities include managing media relations, content creation, and influencer management, which are essential for effective public relations strategies.
Previous Experience in Public Relations
Prior to her current position, Daniela Santos gained valuable experience through internships. She worked as a Public Relations Intern at Blake Communications in 2018 for four months in Denver, Colorado, and at CURA Strategies in 2020 for four months in the Washington D.C. Metro Area. Additionally, she served as a Communications Intern at the Denver Art Museum in 2017 for two months. These roles contributed to her over three years of experience in the public relations field.
Education and Expertise
Daniela Santos earned a Bachelor of Arts degree in Strategic Communications and Political Science from the University of Denver, where she studied from 2015 to 2019. Her academic background provides a solid foundation for her work in public relations, particularly in content creation and strategic communication.
Advocacy and Client Work
In her professional capacity, Daniela Santos advocates for accessibility in outdoor spaces and promotes sustainable practices. She works with notable clients such as Eddie Bauer, Miraflora, Bank of the West, and Alpine Parrot, helping them with their strategic communication efforts. Her focus on the outdoor and wellness industry aligns with her commitment to making these sectors more inclusive.
Involvement in Student Media
During her time at the University of Denver, Daniela Santos served as the News Editor for DU Clarion from 2017 to 2019. This role allowed her to develop her skills in journalism and media relations, further enhancing her capabilities in public relations.