Diana Ochenrider (Rabazzi)
About Diana Ochenrider (Rabazzi)
Diana Ochenrider (Rabazzi) serves as the Senior Director of Digital Media at Backbone Media, where she has worked since 2023. With a background in digital and traditional media strategies, she has extensive experience in the leisure, travel, and tourism industries, as well as consumer packaged goods and beauty sectors.
Current Role at Backbone Media
Diana Ochenrider currently serves as the Senior Director of Digital Media at Backbone Media, a position she has held since 2023. In this role, she oversees digital media strategies and initiatives, leveraging her extensive experience in the field. Her leadership is focused on enhancing digital outreach and engagement for clients, particularly in the leisure, travel, and tourism sectors.
Previous Experience at Backbone Media
Before her current role, Diana worked at Backbone Media as the Director of Digital Media from 2021 to 2023. During her tenure, she contributed to the development and execution of digital media campaigns, helping to establish the agency's reputation in the digital landscape. Her work involved collaboration with various teams to integrate media strategies effectively.
Professional Background at Vail Resorts
Diana Ochenrider has a significant history with Vail Resorts, where she held multiple positions over a span of several years. She began as Media Manager from 2011 to 2013, then progressed to Sr. Media Manager from 2013 to 2016, and ultimately served as Group Manager - Paid Media from 2016 to 2021. In these roles, she focused on managing media strategies and campaigns, contributing to the company's marketing efforts in the leisure and tourism industry.
Education and Academic Background
Diana studied at Syracuse University, where she pursued a Bachelor of Science degree with dual majors in Advertising and Marketing. She completed her studies from 2002 to 2006. This educational foundation provided her with essential skills and knowledge that she has applied throughout her career in media and marketing.
Skills and Areas of Expertise
Diana possesses a diverse skill set in both digital and traditional media strategies. Her expertise spans the leisure, travel, and tourism industries, as well as consumer packaged goods (CPG) and beauty sectors. She has a strong background in strategic planning and integrated marketing, which enables her to develop comprehensive media strategies that align with client objectives.