Karen Jarchow
About Karen Jarchow
Karen Jarchow is a Senior PR Account Manager at Backbone Media, LLC, where she has worked since 2021. She has a background in athletic training and transitioned from physical therapy to become a professional mountain bike athlete, while also co-founding Vail Valley RIDE to promote environmental stewardship in cycling.
Work at Backbone
Karen Jarchow has been serving as a Senior PR Account Manager at Backbone Media, LLC since 2021. In this role, she is responsible for managing public relations accounts and developing strategies to enhance client visibility within the outdoor industry. Her position is based in Eagle, Colorado, where she has contributed to the company's reputation for excellence in outdoor marketing and communications.
Education and Expertise
Karen Jarchow earned a Bachelor of Science degree in Athletic Training from Minnesota State University, Mankato, where she studied from 2003 to 2007. This educational background provided her with a solid foundation in health and fitness, which she later applied to her career in physical therapy and subsequently in the outdoor sports industry.
Background
Before her current role, Karen transitioned from a career in physical therapy to become a Professional Mountain Bike Athlete. She has extensive experience in the outdoor industry, having worked as an Account Coordinator at The Breck Epic from 2013 to 2017 and as Assistant Marketing Director at ERGON Bike Ergonomics from 2017 to 2021, both positions based in Eagle, Colorado.
Achievements
Karen co-founded Vail Valley RIDE, an initiative focused on educating new backcountry users about environmental stewardship through cycling. She actively engages in community activism, utilizing her skills in event marketing and public relations to promote awareness and responsible practices within the outdoor community.